FOR IMMEDIATE RELEASE

July 19, 2007

Contact:
Dawn Duncan
216-447-6488
dawn.duncan@lubrizol.com

CLEVELAND, OH, July 19, 2007 – The Lubrizol Corporation (“Lubrizol”) announced that its wholly owned subsidiary Noveon, Inc. has changed its name to Lubrizol Advanced Materials, Inc., respectively. This name change reflects Lubrizol’s recent decision to discontinue the broad use of “Noveon” in favor of “Lubrizol Advanced Materials” around the world. Subsidiaries of Lubrizol in Europe and Asia will similarly change their names this month. In the future, “Noveon” will only be used in connection with Lubrizol’s consumer specialty products.

Lubrizol also formally unveiled its new logo consisting of the Lubrizol name and a blue arc. The logo was designed to reflect the company’s global reach and its focus on the long-term horizon.

Both of these actions are part of Lubrizol’s ongoing one-company initiative to create a common identity for The Lubrizol Corporation and its subsidiaries, which together represent a global specialty chemical company with a broad technology portfolio and employees focused on serving customers’ business needs.

Though the company name is changing, the products and services the company offers will remain the same. The products and services in the Estane® thermoplastic polyurethane line will remain continue. Lubrizol acquired the Estane TPU business as part of the acquisition of Noveon, Inc. in 2004. Lubrizol offers one of the largest portfolios of TPU products in the world with a broad product portfolio that includes Estane TPU resins for a wide variety of industrial, automotive, textile and medical applications.

Commenting on the one company initiative, James Hambrick, Lubrizol’s president, chairman and chief executive officer, said, “Our goal is to clearly state to our investors, customers and other stakeholders that Lubrizol is a united organization with a common philosophy and vision, focused on growth. The name and logo change will be beneficial to how we do business. Eliminating the use of multiple names and logos will allow us to present ourselves to the global marketplace in a consistent manner.”

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Estane® is a registered trademark of The Lubrizol Corporation. The Lubrizol Corporation (NYSE: LZ) is an innovative specialty chemical company that produces and supplies technologies that improve the quality and performance of our customers' products in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol’s industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers’ products, while reducing their environmental impact. With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 20 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 6,800 employees worldwide. Revenues for 2006 were $4.0 billion. For more information, visit www.lubrizol.com.

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